At the end of the 19th Century, Daniel Swarovski opened the door to a world of fantasy when he invented an automatic cutting machine. He transformed the world into a seductively sparkling universe with exceptional crystal purity and cutting precision thus guaranteeing exclusivity and quality beyond compare.

Swarovski® crystal beads and components are machine-cut, providing flawless consistency, and the rich color and captivating sparkle make any design unforgettable.

Swarovski® (Swore-off-ski) crystals are regarded as the highest quality machine cut and polished crystal beads in the world.

Swarovski® - How to ensure you are getting the real thing

• Swarovski® crystals are perfectly uniform. Since they are machine cut, each crystal is the same.The precision cutting of Swarovski® machinery allows each crystal to have its facet juncture "pointing up". This means the facet junctures all meet at precisely the same point. This is a similar aspect of diamond faceting. A hand polished imitator bead will not have as uniform a cut.
• AB finish Swarovski® crystals have a uniform surface luster. There are no swirling marks from the vacuum process that produces the AB finish. The "imitations" often have scratches, swirl marks ("oily" looking surface).
• When you look inside the crystal, you will see no bubbles. If you see any bubbles, you know immediately that it is a fake.